I think he is referring to the Playstation brand and not the whole SONY line.
The PS3 is a bomb, its vastly overpriced (SONY annouced a $100, price drop, wow I'm impressed -not) its filled with expensive tech of dubious utility, its multiplayer arena is non-existent and I cannot find a single game that either doesn't already exist on PC or Xbox or that doesn't suck.
The song is right, Killzone 1 sucked. What made SONY think making a sequel
on a bad game was a smart move? Especially if you compare it to GEARS of WAR.