Team Infidel
Forum Spin Doctor
Shell Oil Company announced the brand's return to NASCAR today through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the #29 Chevy to be driven by Kevin Harvick in the 2007 Nextel Cup series. Shell will also be the associate sponsor on other RCR cars including the #31 Cup car driven by Jeff Burton and the #07 Cup car driven by Clint Bowyer. "We're proud to have Shell come on-board as the primary sponsor of RCR's #29 team with Kevin Harvick," said Richard Childress, president and CEO of Richard Childress Racing. "Shell has a long history in motorsports throughout the world and we look forward to adding to that winning tradition. We're fortunate to once again have a sponsor for the #29 team that is committed to supporting its racing program in a lot of exciting ways. We're also proud to be continuing our relationship with GM Goodwrench and the winning tradition we've had together for more than two decades."
The company's technological leadership and its innovative products have helped position Shell as the "preferred partner" both on and off the track for some of the auto industry's top companies including General Motors (GM), Ferrari and Audi. The new alliance with Richard Childress Racing and Kevin Harvick bring together the market share leader in fuels and lubricants with a #1 team, which makes a formidable combination. "Our plan with RCR and Kevin Harvick is pretty simple; have fun with our employees, wholesalers, retailers, distributors and customers through a sport we all love," said John Hofmeister, president, Shell Oil Company. "It's also about aligning the leading fuels and lubricants brands with a winner on the track so we can create innovative marketing platforms and products that drive business. NASCAR fans and Shell customers are one in the same, and rejoining Shell with the NASCAR family is the next logical step in our global motorsports platform."
Shell lubricant brands, Pennzoil, Quaker State and ROTELLA T, have all been collectively active in NASCAR for several decades. Additionally, Pennzoil has maintained a variety of sponsorships and technical partnerships with DEI and Roush Racing, while Quaker State has been with Hendrick Motorsports since 1995. This season, ROTELLA T and Morgan Dollar Racing with Dennis Setzer are partners in the NASCAR Craftsman Truck Series. GM Goodwrench, currently the primary sponsor of Harvick's #29 car, will also continue to support RCR racing and Kevin Harvick as an associate sponsor. "We're pleased that GM Goodwrench will continue to have a presence on the car," added Hofmeister. "To be associated with a sponsor with a strong history in motorsports is really the icing on the cake. This new relationship on the track will complement the many programs we have with General Motors off the track. We're working together to make hydrogen available to consumers through a local Shell station in Washington, D.C; in Chicago we have a joint test pilot to gauge consumer interest in E85, and we provide supply for some of GM's lubricants needs." While no immediate plans were shared with regard to the company's marketing efforts in NASCAR, Shell officials said more news will be forthcoming on activations plans surrounding Richard Childress Racing and the #29 Shell car. For more information about Shell, visit www.shell.com.(RCR PR)
The company's technological leadership and its innovative products have helped position Shell as the "preferred partner" both on and off the track for some of the auto industry's top companies including General Motors (GM), Ferrari and Audi. The new alliance with Richard Childress Racing and Kevin Harvick bring together the market share leader in fuels and lubricants with a #1 team, which makes a formidable combination. "Our plan with RCR and Kevin Harvick is pretty simple; have fun with our employees, wholesalers, retailers, distributors and customers through a sport we all love," said John Hofmeister, president, Shell Oil Company. "It's also about aligning the leading fuels and lubricants brands with a winner on the track so we can create innovative marketing platforms and products that drive business. NASCAR fans and Shell customers are one in the same, and rejoining Shell with the NASCAR family is the next logical step in our global motorsports platform."
Shell lubricant brands, Pennzoil, Quaker State and ROTELLA T, have all been collectively active in NASCAR for several decades. Additionally, Pennzoil has maintained a variety of sponsorships and technical partnerships with DEI and Roush Racing, while Quaker State has been with Hendrick Motorsports since 1995. This season, ROTELLA T and Morgan Dollar Racing with Dennis Setzer are partners in the NASCAR Craftsman Truck Series. GM Goodwrench, currently the primary sponsor of Harvick's #29 car, will also continue to support RCR racing and Kevin Harvick as an associate sponsor. "We're pleased that GM Goodwrench will continue to have a presence on the car," added Hofmeister. "To be associated with a sponsor with a strong history in motorsports is really the icing on the cake. This new relationship on the track will complement the many programs we have with General Motors off the track. We're working together to make hydrogen available to consumers through a local Shell station in Washington, D.C; in Chicago we have a joint test pilot to gauge consumer interest in E85, and we provide supply for some of GM's lubricants needs." While no immediate plans were shared with regard to the company's marketing efforts in NASCAR, Shell officials said more news will be forthcoming on activations plans surrounding Richard Childress Racing and the #29 Shell car. For more information about Shell, visit www.shell.com.(RCR PR)