Sears To Sell 'Army Brand'

Team Infidel

Forum Spin Doctor
Chicago Sun-Times
September 3, 2008
Pg. 43


Sears Holdings Corp. said Tuesday it will start selling online and in selected stores in October a sportswear collection inspired by the First Infantry Division of the U.S. Army. The deal marks the U.S. Army's first time licensing the use of its marks and insignias in sportswear apparel. The "Army Brand" license fee revenues will help support programs that benefit U.S. troops and their families. No figures were disclosed.
 
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