Gulf Oil shows interest in Roush-Fenway

Gulf Oil shows interest in Roush-Fenway
February 24th, 2007  
Team Infidel

Topic: Gulf Oil shows interest in Roush-Fenway

Gulf Oil shows interest in Roush-Fenway
Roush Racing's 50-50 partnership with John Henry's Fenway Sports Group, finally announced last week at Daytona International Speedway, might show an immediate return. One of the Boston Red Sox's longtime partners, Gulf Oil, has expressed an interest in a sponsorship position with Roush. Gulf, a Fenway Sports Group client based in Chelsea, Mass., distributes motor fuels and lubricants in about 2,600 branded gas stations, with a footprint that extends from Ohio to the east and Delaware to the north. The company's 65-foot logo is painted on the left-field wall at Fenway Park. "NASCAR really never made sense for us before because it is a national play and we're a regional company," said Richard Dery, Gulf's vice president of branded marketing and sales. "A race at Daytona doesn't do us a lot of good, but a race at Loudon, N.H. -- that could be a really fun day." Dery said his discussions with Roush have involved sponsorships for select races in Gulf's footprint, primarily the July 1 Lenox 300 at New Hampshire International Speedway. Gulf also could become the official motor oil of Roush Fenway Racing. Fenway Sports Group and the Red Sox are sister companies, both owned by John Henry, who said he hoped the partnership with Roush would vault FSG into a prominent position in sports marketing.(Sporting News NASCAR Wire Service)

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