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Play it again, pants: Levi's introduces iPod-compatible jeans
Jan 11 11:57 AM US/Eastern
Jeans giant Levi's is hoping to woo fashionistas and music aficionados alike with its new iPod-compatible RedWire DLX jeans, due out this fall.
With a joystick remote control built into the watch pocket, the new jeans will allow wearers to play, pause, track forward or back and adjust the volume on their iPods without having to take them out of their pockets.
A separate pocket will house and conceal the bulge of the iPod, while a built-in retractable headphone unit is designed to prevent tangled wires.
A red conductive ribbon will keep wearers connected while allowing them to remove the iPod from their pockets to view the screen, the company said.
"The Levi's RedWire DLX jean is the latest extension of the Levi's brand leadership position, by merging fashion and technology that provides consumers with the most innovative way to enhance their portable digital music lifestyle," Robert Hanson, Levi's US brand president, said in a statement.
"In designing the jeans, we considered both function and fashion -- the result is a uniquely functional -- yet stylish -- great-fitting jean."
The high-tech togs will roll out worldwide in the fall, the company said. Levi's jeans are sold in more than 100 countries.
Jan 11 11:57 AM US/Eastern
Jeans giant Levi's is hoping to woo fashionistas and music aficionados alike with its new iPod-compatible RedWire DLX jeans, due out this fall.
With a joystick remote control built into the watch pocket, the new jeans will allow wearers to play, pause, track forward or back and adjust the volume on their iPods without having to take them out of their pockets.
A separate pocket will house and conceal the bulge of the iPod, while a built-in retractable headphone unit is designed to prevent tangled wires.
A red conductive ribbon will keep wearers connected while allowing them to remove the iPod from their pockets to view the screen, the company said.
"The Levi's RedWire DLX jean is the latest extension of the Levi's brand leadership position, by merging fashion and technology that provides consumers with the most innovative way to enhance their portable digital music lifestyle," Robert Hanson, Levi's US brand president, said in a statement.
"In designing the jeans, we considered both function and fashion -- the result is a uniquely functional -- yet stylish -- great-fitting jean."
The high-tech togs will roll out worldwide in the fall, the company said. Levi's jeans are sold in more than 100 countries.
