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Google to Buy Nielsen Data
SAN FRANCISCO (AP) - Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co. Under an agreement to be announced Wednesday, Google will pay Nielsen an undisclosed amount to obtain...
SAN FRANCISCO (AP) - Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co. Under an agreement to be announced Wednesday, Google will pay Nielsen an undisclosed amount to obtain...