China milk powder firms court foreign cachet for domestic gains

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By Adam Jourdan SHANGHAI (Reuters) - The rolling green hills and gurgling blonde toddlers in the ads for Yashili International Holdings Ltd underscore how keen China's biggest milk powder producers are to appear global to emerge from the shadow of a fatal baby formula scandal. The 2008 incident, which involved melamine-tainted milk powder, soured China's $12.5 billion infant formula market for local firms and helped multinationals with established safety records to nearly double their market share in the past five years. Foreign brands now account for about half of total sales. ...




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