The Serbian Milosovech government instigated a plan to conquer the entire region and racially pacify it through genocide carried out by the tiger squad.

Nothing 50/50 there, all goes to one side.

A war has one or more sides, still true in this case, you cant blame one side for a war, if one side attacks the other without the other side doing anything its not a war, its an invation or genoside.

I have never been to the Balkans, but in my previous life I lived in 4 now independent states of the former USSR and visited 9 others(out of 15).
And there I have withnessed the similar processes - in Georgia, Azerbajan, Central Asia, Moldova, etc.
I believe that the reasons for this bloodshed are many, but the main one - was the way how these federations(USSR and Jugoslavia) have been organized. Their components - republics, - were built along ethnic/religional borders. This, in turn, has led to the creation of their local elites or nomenclaturas. While the central power was strong and exersized a full contol over everything, these local princes had to be loyal. However, they could manage their personnel rosters for their republican and local governments, feed nationalistic intellectuals, etc.
As soon as the Center weakened, these people decided to break with the Union and get EVERYTHING!
Another experience from my life there - everybody is convinced it is his/her nation/region/ethnic group who brings the most to the "Union table". And everybody else are just consumers, but not the producers. So, this disbalance has to be fixed by seccesion and the "good people" will thrive.
Everybody, but the Serbs wanted out. But it doesn't exuse them for their brutal attempts to keep the status quo.

Milosevic caused the fookin thing.