About AUSTRALIA LOVES US!
|February 4th, 2008||#1|
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AUSTRALIA LOVES US! info
'Screw working in Staines': Australia's advertising blitz designed to lure disgruntled Britons Down Under
By BILL MOULAND - More by this author » Last updated at 10:44am on 4th February 2008
They pride themselves on being fair dinkum and always telling the deadset truth, mate.
So Australia's latest campaign to convince Britons to emigrate was never going to be subtle.
Officials from one of the country's states have launched a series of newspaper ads to entice us to its capital, Adelaide.
Aggressive: An example of one of the the straight-talking adverts featured in the campaign to lure Brits to South Australia
Under the headings Sod London House Prices, Screw Working in Staines, Stuff London Traffic and Bugger it, I'm off to Adelaide, the adverts promise a life in paradise.
They offer "fine weather, fine wine, fine houses, fine jobs, fine beaches and fine universities" to the students and skilled workers-such as plumbers and electricians they are hoping to attract to South Australia.
A campaign spokesman said: "It's a stand-off challenge for people to stick two fingers up to the UK and reach out for better business prospects, better health care, higher-quality education, warmer weather, lower house prices - overall a far superior way of life."
Appealing Adelaide: the city is launching a marketing campaign comparing British and Australian lifestyles
Adelaide claims 400 policemen are among the 6,000 workers who have left Britain for its state's sun-kissed shores over the past two years.
"They were disheartened by UK policing policies and drawn to a career with less crime and where all beat police carry guns," the spokesman said.
The campaign also unashamedly flags up the low cost of housing on the other side of the world.
A three-bedroom house with double garage and swimming pool at Aldinga Beach, just 35 minutes' drive from Adelaide, costs £111,500.
The campaign claims Adelaide is one of the world's least expensive cities, has the lowest rents, average summer temperatures of 28c and winter temperatures of 16c. Although the state is four times the size of Britain it has a population of just 1.58million.
London was shrouded in fog recently ... but you could leave all that behind, argues the Adelaide tourism board
South Australia's London-based agent general Bill Muirhead, who helped found the Saatchi advertising agency, said the campaign was deliberately aggressive.
"If we didn't have the credentials, we wouldn't go up against the UK, but we have," he said yesterday.
"Adelaide is enjoying an economic revolution and boom times lie ahead. We want people from the UK to come over and be a part of our successes."
"The advertising campaign is a serious call to all businesses, skilled professionals, students and tourists to look towards a future in a more progressive climate."
Between 1946 and 1972, more than a million Britons emigrated to Australia.
They were known as the '£10 poms' because that is what it cost them to go.
English by the grace of God.
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If you wish to work for living and mix well then it is a great place to be, I must admit I was nearly a £10.00 tourist at one time, still my job at the time brought me into contact with some of the most beautiful women in the world and I got led from the straight and narrow.
LeEnfield Rides again
|February 4th, 2008||#4|
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I can vouch for Adelaide.
I have lived here my whole life, apart from a couple of interstate postings.
It really is what they say.
Half of my street are poms, who immigrated in the 60's, in fact most of my suburb was built for immigrants.
We also have a lot of poms at work, and you see them (well, hear them) everywhere
|February 4th, 2008||#5|
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Well- when The Royal Star sailed for Australia, 1953, my mate from the previous trip (USA) , my best mate Tommy , signed on again. However, I had met a new girl friend so I wanted to stay in England. I was nearly 18 by then, so I joined the Army, HLI. Tommy jumped ship in Australia and as far as I know never returned to Stratford, London - just like my Uncle George (engine-room on the Queen Boats during WW11). Then the Army sent me to Egypt! I used to watch the Blue Star ships sailing down the Suez Canal and felt like swimming after them!
BTW - my uncle George, see above, would surely have made a great cobber. Whenever he came back from a trip, he would be straight into THe Rising Sun, his local in Bethnal Green, looking sharp, and immediately proceed to live up with all his mates and neighbours etc.. He would be knocking them back and buying drinks all round until it was time to head back to the high seas, after a few days.
But the point was that he was tee-total and drank only lemonade!!
TI - well that's the Aussie way, bless 'em.
Sig - nice post. I had visits last week from a family who went to Brisbane thirty years ago. Completely Australian now, like the Dad, and still loving it.
Last edited by Del Boy; February 4th, 2008 at 23:34..
|February 4th, 2008||#6|
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bad choice of words info
I love the one beer one...
"Nothing beats having a (beer here). Except a woman half your age."
I'm the bleeding heart liberal your mother warned you about.
Last edited by DTop; February 5th, 2008 at 10:00..