Yes, these type of low-cost guided rockets/missiles are gaining enormous popularity. I'm glad Roketsan is in the market with the Cirit. It was developed primarily with the Turkish attack helicopter T-129 (Mangusta) in mind, but the export potential is huge. It can be used on all helicopters that can carry the standard 70mm rocket launchers and a simple Aselsan laser target designator, which I'm sure Aselsan would be more than happy to export as well.
The new chopper will get an engine upgrade that'll increase the flight ceiling by 20% compared to that of the original Italian A-129. It'll be retrofitted with a new Turkish flight/mission control computer, digital glass cockpit & avionics, a millimeter-wave mast radar, as well as UMTAS anti-tank missiles (Hellfire 2 equivalent) by Roketsan. Almost on a par with the Apache, but much cheaper.