Ironside, I agree 110% with you concerning the wearing of unearned medals and decorations.
Apparently it is a unit citation, as far as I can tell, and may have been awarded later - even if for a day, he would have been eligible. The article is unclear as to when it was awarded. There is another ribbon similar in colour and pattern that the AF has, perhaps one of our resident zoomies can expound.
If Bush is in fact wearing a ribbon he did not earn, then yes, he is wrong. Does he belong on the phony veterans site? No, I do not think so.
Bush, for the most part has kept quiet and reserved concerning his military service. He has not been boastful, nor a braggart - he has not attempted to influence the American people into believing him a hero.
He hasn't plastered it on his website, nor mentioned it in any of his campaign speeches. Most of all, he hasn't claimed his military service or that any award or ribbon has made him a better President of the United States.
It's easy to get confused with unit citations. It isn't easy to get confused with combat awards and certainly not ones for valour.
On the whole, Bush has been attacked for his military service just as much as Kerry, there is no need to reach far and wide to attempt to "equal the playing field." And reaching, is exactly what this is about.