Hum well - hard question. I am not that much into rap (Beastie Boys, Tungtvann), but I listen to it as the beat is good and some of the lyrics is quite funny and/or great driving music.
Most of the lyrics are quite shallow - this 2 cent guy or whatever as an example... Some of the music is
and sounds like they just had to put something together to fulfull the contract with the musiclabel...